Navigation
Most Popular
Share |
Glossary of Market Research Terms – Z |
|
ZIP Code Demographics: |
|
ZIP Code Demographics is a process that provides statistics
and characteristics of a population located within a
designated ZIP code area. The information provided includes
attributes like ages, genders, ethnographic data, total
population size, languages spoken, economic strata and
others.
|
|
Z-test: |
|
Z-test is a statistical test that is based on the standard
normal distribution. Z-tests are useful while determining
the inferences like statistical significance of the
difference between sample means and the population means.
The reliability of the Z-Tests is based on the knowledge of
the population mean and population standard deviation in a
simple random sample.
|
|
Join Newsletter
Reviews Contest
|

$$$ Win $50 Cash $$$
Submit an honest and informative review (Good or Bad) about
any of the paid survey panels listed on Yellowsurveys.com and be
entered into our or monthly review contest for up to $50 Cash!
Read More... |
|