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Personal Opinion

Personal Opinion Inc is a market research organization that was established back in 1960, and they consider themselves to be the oldest and largest organization of its kind in Louisville, Kentucky. Furthermore, they also claim to be rated as one of the world’s best market research facilities by Impulse Surveys examination of focus facilities. At their Louisville offices, they have various different facilities to help make the market research process run smoothly. They have three large focus rooms, a test kitchen and outdoor lounge areas all available for various market research studies.

They are currently inviting all people over the age of 18 to participate in their various studies. In order to do so, you will have to complete the online questionnaire available on the Personal Opinion website, which will add you to their market research respondent database.  If your demographic profile fits the criteria of the research study that they are conducting at the time, they will contact you with further details about the study.

The majority of the studies that they conduct require you to evaluate various products and services in-person, and thus you must be willing to travel through to their facilities. They do, however, offer cash compensation for most studies.

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General Information

  • Accepts Members From: United States

  • Age Requirements: 18+

  • Type of Rewards: Cash

  • Sweepstakes, Prize Draws or Competitions: None Mentioned.

  • What is The Minimum Payment. This is the Amount Needed to Request a Redemption or Payout: No minimum payment is mentioned.

Company Information

  • Physical Location of this Survey Company’s Office:

    999 Breckenridge Lane Louisville, KY 40207

  • Type of Market Research They Conduct: Focus groups, interviews, taste testing, surveys.

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Member Ratings & Reviews


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